Study career meets sense


Our study on Generation Y. What makes students tick?

What gives depth to my life? What drives me? As a significant part of the everyday lives of Generation Y, work is closely linked to personal attitudes and values. How do Generation Y envisage their working lives? How do both graduates and companies know how to recognise a “personal fit”?

In order to find answers to these questions, in 2014, Embrace designed the study “Career Meets Sense”, which focused on students’ everyday lives. To do this, we surveyed 26,000 careerloft members about their attitudes, interests and goals.